BRAND BUILDING
Brand Magic Canvas –
The Secret Formula
of Magical Brands
The Brand Magic Canvas is a comprehensive tool that helps businesses strategically develop and strengthen their brand. It combines all essential elements, such as positioning, identity, and target audience analysis to create a clear, consistent and emotional brand message. This framework enables companies to implement brand-driven approaches that ensure long-term success and competitive advantages.
BRAND DEVELOPEMENT
Brand Magic Canvas
The Brand Magic Canvas consists of ten key components that together create a holistic foundation for building and strengthening a "magical" brand. Each of these components addresses a specific and critical aspect of a brand strategy. However, the true value of the Canvas lies not only in identifying these elements but also in its ability to prompt the right questions. Reflecting on these questions sharpens the brand identity and leads to clear, consistent and compelling brand communication.
Value
Describe the tangible benefits your products or services provide. What do customers receive that they can’t find elsewhere?
Identity
Values, character, voice and visual identity – everything that makes your brand unique and recognizable.
Positioning
Where does the brand stand in the market? What role does it play in the lives of customers and how does it differentiate itself from the competition?
Who are your ideal customers? Describe the needs, desires and aspirations of your target audience and how your brand fulfills them.
Believer (Employer)
How does the brand inspire and engage its employees? Define what makes them unique to the brand and why they want to be a part of it.
Challenger (Competitors)
Who are your brand’s challengers? Analyze how they position themselves and how your brand stands out from the rest.
Promise
Define the core benefit your brand consistently delivers and the emotions it evokes.
Vision & Mission
The vision is a far-reaching look into the future: Where is the brand headed? The mission explains how the brand implements this vision in everyday actions. Together, these elements provide direction and establish a clear framework for action.
Narrative
Every brand has a story that explains why it exists and what drives it. A strong narrative inspires, creates an emotional connection and makes the brand more relatable.
Magic
The magical element that defines your brand. It’s something that’s hard for the general public to pinpoint, yet it fosters long-term customer loyalty. It’s okay if this magical aspect hasn’t been present so far. Sometimes, it evolves over time.
Let’s build a great brand together!
LET´s CONNECT!
We’re only a conversation away.
Let’s get to know each other in a short 15-minute meeting. Together, we’ll see how we can get things moving.